Air India Club Maharajah "We call him a Maharajah for want of a better description, but his blood isnt' blue. He may look like royalty, but he isn't royal". These are the words of Bobby Kooka, the man who conceived the Maharajah. This now familiar lovable figure first made his appearance in Air India way back in 1946, when Bobby Kooka was AI Commercial Director & Umesh Rao, an artist with J. Walter Thompson Ltd; together created the Maharajah. The Maharajah has become the most recognizable mascot the world over. His antics, his expressions, his puns have allowed AI to promote its services with a unique panache & an unmatched sense of subtle humour. In fact, he has won numerous national & international awards for AI for humour & originality in publicity.
The Club Maharajah section of this website is a tribute to all creators, visualisers & unsung artists who were involved in creating & promoting this unique mascot for Air India over the years. Hats off to J.R.D. Tata, Bobby Kooka & others who have contributed to the past glories of Air India.

Post Cards
Food & Beverage
Inflight Smoking


Baggage Tags
Baggage Labels
Playing Cards
Pin & Batches

Some of the many impressive Air India posters spanning decades

AI Maharajah - Sef Portraits
AI Maharajah - Brussels with an Unbrella
AI Maharajah - Skiing on a Nailboard in Europe
AI Maharajah - Head Mounted on  Wall
AI Maharajah - Boatman in Hong Kong
AI Maharajah - Sunbathing on a Bed of Nails
AI Maharajah - Reading a Newspaper in London
AI Maharajah - Stealing a Maharajah Masterpiece in London
AI Maharajah - Standing Guard in London
AI Maharajah - Mona Lisa Painting the Maharajah
AI Maharajah - Paris, Naughty Nude Painting
AI Maharajah - Paris, Pssst...Naughty Pictures
AI Maharajah - Rickshaw Pulling in Hong Kong
AI Maharajah - Red Square, Moscow
AI Maharajah - Rome, with Monks
AI Maharajah - Sudney, Two Performances Weekly
AI Maharajah - Save Wildlife Alphabeths
AI Maharajah - Middle East Market
AI Maharajah - Ski Lift in Switzerland
AI Maharajah - Sydney, Cricket with Kangaroo
AI Maharajah - Moscow, as Cossack Dancer (1960's)
AI Maharajah - King of Hearts (1960's)
\AI Maharajah - An Air About India
AI Maharajah - Bangkok, with a Monk
AI Maharajah - Rome, Playing the Harp
AI Maharajah - NYC, Squaw-Geous
AI Maharajah - Take Route with AI
AI Maharajah - An Air About India
AI Maharajah - Paris
AI International Maharajah - Singapore via Madras

Website: Jennifer Sequeira
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