Air India Club Maharajah "We call him a Maharajah for want of a better description, but his blood isnt' blue. He may look like royalty, but he isn't royal". These are the words of Bobby Kooka, the man who conceived the Maharajah. This now familiar lovable figure first made his appearance in Air India way back in 1946, when Bobby Kooka was AI Commercial Director & Umesh Rao, an artist with J. Walter Thompson Ltd; together created the Maharajah. The Maharajah has become the most recognizable mascot the world over. His antics, his expressions, his puns have allowed AI to promote its services with a unique panache & an unmatched sense of subtle humour. In fact, he has won numerous national & international awards for AI for humour & originality in publicity.
The Club Maharajah section of this website is a tribute to all creators, visualisers & unsung artists who were involved in creating & promoting this unique mascot for Air India over the years. Hats off to J.R.D. Tata, Bobby Kooka & others who have contributed to the past glories of Air India.

Post Cards
Food & Beverage
Inflight Smoking


Baggage Tags
Baggage Labels
Playing Cards
Pin & Batches

Humorous & witty Air India advertisements from the early 1950's onwards with the Maharajah in different outfits & poses all around the world

No Day of Rest Rout of the Magic Carpet
1964-What a SouvenirTo Pick Up On Your Way to Europe
1960-Turban in the Air 1962-How to Save a Turban Full of Money
Maharajah Holidays in the Mediterranean
2 Boeings to Tokyo Air Craft in Turban 1961-5 Flights a Week to NY Forgive Us Please 1963-Long Time No Sea Castles in the Air
Maharajah Holiday in Spain Fastest to Bombay - AI International Good Show - AI to London Daily My Flight Deck Quartet An Original Masterpiece Fly With Me-Air India London
Long Ago & Far Away More Often than Not Constellation Advert in French AI's 1962 Maharajah Festival in Europe Serves You Right Advert June '48 First Flight to London-I've Just Settled a Score
AI & Burmah Shell Aviation Service Your Business is my Business-Tokyo 4 Times a Week You Enter Our Home-AI International Serves You Right Advert Bend It Like a Maharajah! 1966-Raveolutionary (Daily NY Flight Now Tycoon Timed)

Website: Jennifer Sequeira
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